Cost of Doing Business (CODB), a holding company founded by Topicals founder and CEO Olamide Olowe and Sochi Mbadugha, the brand's President, has acquired textured haircare brand Bread Beauty Supply.WHO: Founded in 2020 by Maeva Heim, Bread Beauty Supply is a breakthrough haircare line of basics for not-so-basic hair with a range of clean products specifically designed for textured and curly hair. Currently, the range has eight SKUs, with more in the pipeline.CODB is a holding company that acquires and launches businesses at the center of culture, empowering creatives to build wealth and redefine industries.WHY: At a time when many companies are pulling back on diversity, equity, and inclusion (DEI) efforts, CODB is doubling down—proving that championing cultural consumers isn’t just an ethical stance, but a business imperative. This acquisition marks the first step in CODB’s mission to build and scale brands at the intersection of culture, community, and commerce, setting a new standard for what the future of consumer products should look like.IN THEIR OWN WORDS: “At a time when DEI commitments are being rolled back, it’s critical that Black-owned businesses not only survive—we have to win,” said Olamide Olowe, co-founder of CODB. “Maeva Heim, Bread’s Founder, is one of the most talented creatives in the space and has led Bread to have a major impact in the hair care industry, and with CODB’s resources and expertise, we’re ensuring that it continues to grow while remaining deeply rooted in its mission and creative ethos.”DETAILS:As of the acquisition, Bread’s founder Maeva Heim will remain with the brand as Chief Creative Officer.